Bill Judge, LUTCF, CLTC, CE Instructor

About BJA Benefits

Bill Judge & Associates is a highly specific enrollment firm who partners with insurance agents, employee benefit consultants, and financial planners (working in the business market) – utilizing a unique and highly effective multi-generational enrollment process of education and enrollment for Long Term Care, retirement plan - asset protection and life insurance as our primary business model.


Our guiding principal … “Regardless if an employee makes $25,000 or $250,000, the concerns surrounding the “what ifs” in life are the same, the scale is just different.  Everyone deserves the same attention.” 


The importance of understanding that insurance is vital, to protect individuals from the uncertainties of everyday life, is a priority at Bill Judge & Associates.   


​Our Leadership

Mr. Judge graduated from James Madison University (BBA) and has a 28+ year career in the Financial Services and Insurance Industry. Bill has received numerous National Awards as the top consultant for several of the Nation’s top insurance carriers. Additionally, he has served as a featured panelist during national yearly conventions for the past 15 years. After transitioning from Dun & Bradstreet Corp in 1991, Bill focused on developing effective supplemental benefit programs primarily for federal and trade unions and employer groups.  In 1997, Bill began using his expertise in the long-term care expense funding area to deliver solutions on a mass scale. 

Currently resides in Richmond, VA metro area with his wife, Michelle and 3 rescue dogs, named Dixie, Beau and Tango.